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CHOOSING SUCCESS
Copyright 2003 M. Johanna Powell
If success were a choice, who wouldn’t choose it? Most people don’t realize that success is a choice and actions show what choice we make.
Very capable people can regard success as a dream, completely out of their reach because of low self-esteem that prevents them from envisioning themselves successful.
To choose success:
• Believe in your talents and decisions. Self-esteem is what enables you to keep going when you experience a setback or slow time.
• Plan your path. The vast majority of success does not come without a conscious work ethic of long hours and hard work. So set your mind and get busy.
• Review and update your business plan. Don’t lose sight of your vision. Keep it in front of your conscious mind so it becomes a habit to guide you.
• Take responsibility. View your errors of judgment as experience, not failure. You won’t make the same mistake twice.
• Do your homework. Network with other successful professionals. What worked or didn’t work for them? How can it help you?
• Look the part. The first 30 seconds makes the lasting impression and image plays an important role in building your business. If you can sell yourself, you are able to sell anything. The art of selling is the buyer’s perception of the salesperson.
• Be on time and stay on schedule. Clients depend on you being on time and you can also expect them to be on time. If the client is 15 minutes late, mention up front that the 15 minutes can not be made up because of your schedule (if that is the truth) but that you will use a relaxation oil (heat treatment, vibration tool) to help make up the difference. Everyone deserves a little leeway, but lateness can easily become a habit so keep your time habit on schedule.
• The cost of failure-to-please is high. Market research shows that a dissatisfied client will tell at least 10 acquaintances about the unpleasant experience. So make every attempt to maintain a high level of consistency and customer service every time.
• Without exception, requests and complaints should be addressed immediately. Really listen and interrupt only with empathetic comments such as “I understand” or a compassionate “That’s the way I would feel”. Then resolve the issue.
• Treat each client like his or her every visit is the first. Go the extra mile every time and they will feel special every time.
• Be ready to change. Stay open to all sorts of modifications, from treatment techniques, your approach to clients, and to new tools. Stay on the leading edge of the industry and your credibility will be expanded and appreciated.
• Do not assume a client’s ability to buy (afford) your service or products. You never need to feel guilty about selling services and products that will benefit your client.
• Send the client home with wellness encouragement (i.e., stretches for flexibility, a reminder of their improvement since last time, copied information that benefits them).
• Be patient. Stay positive, focused, disciplined.
M. Johanna Powell, NCTMB, RMT
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