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WRITING YOUR MISSION STATEMENT
Copyright 2003 M. Johanna Powell
A mission statement is written reinforcement of your business identity. It is a map that can keep you on course, but can be revised if it is necessary or desirable to take a detour or change your destination.
Your mission statement needs the following elements:
1. Your mission
Example: To provide a quality massage that will benefit my clients, provide both short and long-term relief from stress and chronic discomfort, and encourage client relationships and retention
Yours:
2. Your objectives
Example: To expand long term, client-focused relationships
To maintain leading edge training in my industry
To continually improve the excellence of my techniques and products through involvement in associations and through communications with clients and peers.
Yours:
3. Your strategy
Example: The strategy for developing long-term relationships is based on my ability to maintain a consistent, quality massage which more than meets the client’s expectations. My Continuing Education schedule is the assurance of increased training to offer new services and techniques to my clients and adds greater value to the client and my business.
Yours:
4. The process
Example: Compliance with all state and city ordinances.
Continuing Education on business, techniques, and other associated topics.
Compassionate customer service.
Strategic marketing.
Yours:
5. The people
Example: I am the company. I have the training, certification and confidence that enables me to be a successful therapist.
I have in place a startup plan for business requirements and for marketing.
Completion of a first massage does not end a relationship. It begins one.
Yours:
Take the time to do this. It is very simple, but very powerful. Good writing.
M. Johanna Powell, NCTMB, RMT
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